Our partnership with Kraton began through Arizona Chemical, a recently acquired company whose employer brand we successfully developed. Following the acquisition, Kraton intimately understood their products but struggled with a disjointed brand identity—great products undermined by disconnected visuals and messaging. They needed a deliberate and seamless integration of their expanded product portfolio.

We stepped in and brought clarity through sharp strategy, impactful messaging, and powerful visuals. We streamlined their brand architecture and built an intuitive asset library that empowered teams for cohesive execution across every digital and physical touchpoint.

The outcome? Smoother execution, sharper creativity, measurable impact, and a brand identity that authentically matched their innovative essence.